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internet marketing is the process of positioning your website so that people or potential customers can find it when they search for a phrase that relates to your company - like "portland shoe store". If done right, your shoe store website would come up on the first page.

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8y ago

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What is role and function of direct marketing?

role and function direct mail


What percentage of marketing is internet?

According to an article I have read the Internet now accounts for only about 16 percent of direct marketing-driven sales.


Where might one find marketing advice for direct marketing?

There are many websites on the internet that can assist you with direct marketing. You may want to try sites like: Allegra Network and US Data Corporation.


How does online marketing differ from direct marketing?

Direct marketing is a form of advertising that allow business or organization communicate with customers directly with advertising techniques like cell phone text messaging, newspaper/magazine advertisement, emails, promotional letters, online ads, interactive consumer websites. It builds personal relationship with the customer, and get a quicker response. Direct marketing campaigns request responses from customers, allowing companies to quickly determine if the campaign is successful. whereas On-line marketing uses many of the techniques that weredeveloped for direct marketing. Online marketing is promoting its product using the internet. It uses a different type of internet marketing such as pay-per-click, email marketing, search engine optimization. The main difference between them is: direct marketing technique involves making direct contact with the customers. online marketing on the other hand, when advertise your product in a manner that does not involve direct contact where as advertise via internet. On the Internet you can see results in mere hours. With direct marketing, it could take weeks to see the results of an ad campaign.


Distinguish between direct marketing and online marketing?

According to Barron's Business Dictionary "direct marketing" is a broad term that refers to a type of marketing that utilizes a variety of advertising media to appeal directly to the consumer. Direct marketing is distinct from other types of marketing in that it makes an offer and solicits a direct responseRead more: direct-marketingAccording to Wikipedia.com the definition for "on-line marketing", also known as internet marketing, web marketing, digital marketing or e-marketing, is the marketing of products and/or services over the Internet. On-line marketing is very broad in scope as it also includes marketing done via e-mail and wireless media also.For more information on online marketing and email marketinggo to the following resources http://www.SendEmailsMakeMoney.com/SomayinaNnonso and http://www.OvercomeEverything.com


When did internet marketing start?

Internet marketing started before the internet was formed. It is a variation of direct marketing (mailing people brochures or catalogs and having them mail back [or phone in] the order). Marketing (selling stuff) was also done over the bulletin boards that predated the world wide web.


Are there any cons to internet marketing online?

Yes, there are cons to internet marketing online. Your prospective market does not have direct access to the product you are marketing, which is a deterrant when determining a purchase. Further, privacy concerns abound in the online marketplace, too.


Is it true that direct-response marketing is the performance of marketing-related activities by telephone?

Yes, it is in fact a form of direct response. The INternet is allowing instant chat clients as a selling platform as well however.


Differentiate between direct marketing and indirect marketing?

The difference between direct marketing and indirect marketing.


Is direct marketing and direct response advertising the same thing?

They are almost exactly the same, though Direct Marketing is generally a larger more encompassing phrase. DR Advertising uses media (TV, Radio, Print, Internet) as the message delivery vehical. One could do Direct Marketing using word of mouth, home sales, and other non-media channels.


How does traditional direct marketing compare to traditional mass marketing?

Direct marketing will be focused on a certain kind of person, a company will target a certain 'type' of person that is most likely to respond positively to the marketing material. People can be targeted based on demographics which is age, sex, location, where they shop, what they buy, how much they spend, and additional aspects! If there is a factor that can differentiate you from anyone else then that can be used to target your product/service in a direct marketing campaign. Mass marketing however would mean targeting everyone regardless of the possible future interest in the product/service. A: Direct marketing is to an extent founded on targeting the right people, however this is still quite hit and miss as data quickly becomes dated. Direct marketing techniques are now being used to sell internet products. Internet searches are sometimes refered to as "pull marketing" which is where the user is seeking information rather than mass markteing and direct marketing where you are "pushing" the message onto people and hoping that some of them convert.


Role of secondary research in internet marketing?

Secondary research is good and the result of secondary research is good and effective.