internet has become an effective means of advertising, trade and promotion of almost any business, so a lot of money and effort is being invested in developing and maintaining websites. Naturally, business owners would like to know how effective these types of investment are and what the return on the cost of creating and promoting websites is. In response to these needs, programs/web analytics tools were created that provide a variety of statistical information. The goal of web analytics is to track user interaction with specific site/network resources and produce various reports on the basis of monitoring data. Obtained from such systems information is used for improvement and adjustment of interaction models and promotional campaigns. Web analytics is also the tool that helps to process the measurement, collection, analysis, presentation and interpretation of information about visitors of web sites for purposes of their understanding, improvement and optimization. One of the main objectives of web analytics is to monitor and study the behavior of web sites audience. Web analytics is not just a tool for measuring web traffic; instead it can be used as a tool for business and market research. The SiteCatalyst is one of the web analytics tools which is currently being actively utilized by a lot of marketing companies and companies that track online activity of their customers - their behavior, habits, processes and etc. This research paper will discuss and provide the in-depth analysis of the SiteCatalyst web analytics tool and influence that it made to the world of online analysis.
Free web analytics software can be found from: Piwik, Fire Stats, Snoop, Yahoo Web Analytics, BBClone, Woopra, JAW Stats, 4Q, Mochi Bot, Grape Web Statistics, Open Web Analytics, One Stat, Google Web Analytics.
FoxMetrics Analytics is a real-time analytics service that can help you understand how people interact with your web application.
The web analytics are helpful to measure customer interaction with the website, visitors and analyze each page interaction etc. The objective of Web Analytics is to improve the experience of online customers and increase the performance of your website.
Free analytics web software is available from Pikwik. It is also sold by Firestats, Snoop, Yahoo, BBClone, Woopra, JAWStats, 4Q and MochiBot. Finally, Grape Web Statistics offers analytics web software too, as does Yahoo.
Web analytics are provided by a number of reputable companies to analyze traffic to a given site and boost visits. You can also learn more about web analytics from higher level college computer science courses.
The best way to find otu more about web analystics is to turn to the service offered by Google. Which is called Google Analytics, which can be accessed via their website.
There is a wealth of information concerning web analytics online. The most comprehensive websites include marketing Weekly, Entrepreneur and Kaushik.
The online services that offer web site analytics are Google, Nabler, Bos Web, Optimizely and At Internet websites. In order to understand and optimize web usage, many website owners make use of web site analytics to measure, collect, analyze and report internet data.
You probably need to be in a university or at least have college education to be hired for web analytics. It depends on which company and what they look for.
Google Analytics, Alexa
You would use real time web analytics to get information for things such as marketing and business. It would be best to use it to gain information about your sales.
A degree in Information Technology is a good start, as well as experience with programs like Omniture. Also helpful are certifications from UBC and Web Analytics Association.