Why does a bounce network?

Answer 1

A bounce network typically refers to a network of email addresses or domains that generate bounce-back messages when emails are sent to them, often due to invalid or non-existent addresses. This can occur in email marketing campaigns where recipients have unsubscribed, changed their email addresses, or provided incorrect information. The primary reason for implementing such a network is to help organizations manage and clean their email lists, ensuring better deliverability and engagement rates. Additionally, it helps identify potential spam traps or malicious domains that could harm the sender's reputation.