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I'd say that sales objections cannot be completely "Avoided." People are bound to ask questions, and sometimes these can be technical. Especially when the lead/ prospect is talking about a potential deal on a high ticket item, then objections are going to be there.

Both technical and financial in nature.

I'd recommend that you, your sales reps or whoever is reposnsible for doing outreach, or speaking with these leads over a cold call, do the research part. Spend time looking up information on the prospects' current services they're using, how much money they're paying, their audience, pain points etc. Then you're supposed to pitch whatever product you're selling focusing on better pricing, features and overall USPs.

The technical objections can be answered ONLY if the salesperson or you have sound knowledge about how the said product or service works. Other than that, it's going to be more of a 'walking on thin ice' situation, where the deal may or may not close.

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Bilal Malik

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7h ago

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