The product is very important in the marketing mix. This is because even if you have good advertising, you probably won't be successful if the product is a failure.
Because without the product, there wouldn't be much use in marketing. In order to market, you need a product.
Marketing is highly important in sales. It is needed to spread the word and let others know about the product.
The 7 Ps of marketing are product, prices, promotion, place, packaging, positioning, and people. They play important roles in developing one's marketing strategy.
product
When considering your marketing audience, it is important to note key differences. It is also important to consider who will be making the purchasing decisions. When marketing a product that women would use and purchase for themselves, it is important to market the product in a way where women would find the product appealing. It is important to note that many products that men use are actually purchased by women for their men, so marketing in a way that will make women want get the product for their men is idea (perfect example: Old Spice body wash). For more marketing tips check out this marketing blog: http://bit.ly/1i8V8Oj
Product marketing deals with the first of the "4P"'s of marketing. Product marketing, as opposed to product management, deals with more outbound marketing tasks. For example, product management deals with the nuts and bolts of product development within a firm, whereas product marketing deals with marketing the product to prospects, customers, and others. Product marketing, as a job function within a firm, also differs from other marketing jobs such as Marcom or marketing communications, online marketing, advertising, marketing strategy, etc. Product marketing in a business addresses four important strategic questions:[1] * What products will be offered (i.e., the breadth and depth of the product line)? * Who will be the target customers (i.e., the boundaries of the market segments to be served)? * How will the products reach those customers (i.e., the distribution channels to be used)? * Why will customers prefer our products to those of competitors (i.e., the distinctive attributes and value to be provided)?
Utility is an important feature of marketing because it considers how consumers feel about a product as well as if the product is convenient to buy and available when consumers want it. The four basic parts that make up utility marketing are time, place, possession, and form.
No, they are not. Product marketing is the sales of a product. Product management includes marketing, production, manufacturing, distribution and sales.
WRONG. Having a good product is the most important element for good press. You also need to have a demographic that fits your product. The third most important element is the customer.
Price is perhaps the most important of the four Ps (product, promotion, and place being the others) of marketing.
What are the marketing implications for different customer and product types in industrial marketing?
Utility is such an important feature of marketing because proper marketing takes into account how people will use the product or service. When something is marketed and has poor utility, the consumer is less likely to buy it.