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Cultural factors significantly shape customer expectations by influencing values, beliefs, and behaviors. For instance, in collectivist cultures, customers may prioritize community-oriented services and personalized interactions, while individualistic cultures may emphasize convenience and self-service options. Additionally, cultural norms regarding communication styles, formality, and customer service can impact how customers perceive and evaluate their experiences with a brand. Understanding these cultural nuances allows businesses to tailor their offerings and communication strategies to meet diverse customer expectations effectively.

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1mo ago

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