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Astrology fulfills two basic needs that a lot of humans have:

-a strong desire to understand where they come from and why they are the way they are. People also enjoy the sometimes deeper insights it can render about personalities and personal interactions between them and others.

Human beings also have always had a tendency toward planning and it was very necessary at one point to know when was the right time to do things, particularly planting and farming. This spilled over into other diasporas of human life, and astrology is often used as a predictive tool to fulfill this curiosity or render guidance.

For those who scratch the surface with Sun sign and sometimes natal astrology it may be nothing more than a manifestation of the Forer Effect, which encompasses the idea that many people tend to believe in personality descriptions and confirm their accuracy if they are told that such descriptions were tailored to themselves personally and are mostly positive.

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9y ago

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