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In the 1980s, several coffee brands gained popularity, with Folgers, Maxwell House, and Dunkin' Donuts leading the pack in the United States. Folgers was well-known for its slogan "The Best Part of Wakin' Up," while Maxwell House promoted its rich flavor with the tagline "Good to the Last Drop." Additionally, specialty coffee brands like Starbucks began to emerge, marking the start of the coffeehouse culture that would grow in the following decades. Instant coffee brands, such as Nescafé, also remained popular during this time.

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