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The company's beverages are generally for all consumers. However, there are some

brands, which target specific consumers.

For example, Coca-Cola's diet soft drinks are targeted at consumers who are older in age, between the years of 25 and 39. PowerAde sports water target those who are fit, healthy and do sport. Winnie the pooh sipper cap Juice Drink target children between the ages 5-12.

This type of market approach refers to market segmentation.

The Coca-Cola Company when advertising, has a primary target market of those who are 13-24, and a secondary market of 10-39.

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12y ago
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11y ago

Being one of the most prolific and recognizable brands in the world, Coca-Cola is sold to virtually every human being on the planet. The only countries in which Coca-Cola products are not sold are Cuba and North Korea, due to trade embargoes.

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12y ago

All ages and nationalities of the human species.

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14y ago

The Coca-Cola Company from the USA

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13y ago

everyone who likes caffeine and soda.

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13y ago

People who likes soft drinks

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12y ago

fat people....

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