0
How changes in the demographic and economic environment affect marketing decisions?
Wiki User
∙ 11y ago
Changing factors in the demographic environment that affect marketing decisions include the shifting age structure of the Canadian population, the changing Canadian family, geographic shifts in population, a better-educated and more white-collar workforce, and increasing ethnic and racial diversity. Economic trends include changes in income and income distribution, and changes in consumer spending patterns.
Demography is the study of the characteristics of human populations. Today's demographic environment shows a changing age structure, shifting family profiles, geographic population shifts, a better educated and more white-collar population, and increasing diversity. The economic environment consists of factors that affect buying power and patterns.
The economic environment is characterized by more consumer concern for value in shifting consumer spending patterns. Today's squeezed consumers are seeking greater value -- just the right combination of good quality and service at a fair price. The distribution of income also is shifting. The rich have grown richer, the middle class has shrunk, and the poor have remained for, leading to a two-tiered market. Many companies now tailor their marketing offers to two different markets-- the affluent and the less affluent.
Wiki User
∙ 13y ago
Wiki User
∙ 11y agoDemography is the study of the characteristics of human populations. Today's demographic environment shows a changing age structure, shifting family profiles, geographic population shifts, a better educated and more white-collar population, and increasing diversity. The economic environment consists of factors that affect buying power and patterns.
The economic environment is characterized by more consumer concern for value in shifting consumer spending patterns. Today's squeezed consumers are seeking greater value -- just the right combination of good quality and service at a fair price. The distribution of income also is shifting. The rich have grown richer, the middle class has shrunk, and the poor have remained for, leading to a two-tiered market. Many companies now tailor their marketing offers to two different markets-- the affluent and the less affluent.
Wiki User
∙ 12y agozxdfasdasdasda
Add your answer:
Earn +20 pts
What is economic environment in international marketing cite?
yes
Explain how changes in the demographic and economic environments affect marketing decisions?
Demography is the study of the characteristics of human populations. Today's demographic environment shows a changing age structure, shifting family profiles, geographic population shifts, a better educated and more white-collar population, and increasing diversity. The economic environment consists of factors that affect buying power and patterns. The economic environment is characterized by more consumer concern for value in shifting consumer spending patterns. Today's squeezed consumers are seeking greater value -- just the right combination of good quality and service at a fair price. The distribution of income also is shifting. The rich have grown richer, the middle class has shrunk, and the poor have remained for, leading to a two-tiered market. Many companies now tailor their marketing offers to two different markets-- the affluent and the less affluent.
How economic environment of the business influences non economic environment?
Non- economic factors that affact business environment are 1. Regulatory environment 2. Socio cultural environment 3. Demographic environment 4. Technological environment 5. Political environment
What are the sectors of the business environment and how do changes in the economic and political and legal environments influence business decisions?
PEST
Who makes the economic decisions in Australia?
who makes australia's economic decisions
What are the components of the marketing environment?
Components that make up the marketing environment are the competitive environment, political/legal environment, economic environment, technological environment, and social/cultural environment.
What is economic environment in international marketing cite?
yes
How does economic environment affect international marketing?
yes
Factors affecting marketing environment?
micro environment, macro environment and meso environment.micro environment1.customers2.employees3.suppliers4.shareholders5.media6.competitorsmacro environment1.economic environment2.political and governmental environment3.socio-cultural environment4.natural environment5.demographic environment6.technological environment7.international environment
What are the five dimensions of the marketing environment?
Competitive, political-legal, economic, technological and social-cultural
Explain how changes in the demographic and economic environments affect marketing decisions?
Demography is the study of the characteristics of human populations. Today's demographic environment shows a changing age structure, shifting family profiles, geographic population shifts, a better educated and more white-collar population, and increasing diversity. The economic environment consists of factors that affect buying power and patterns. The economic environment is characterized by more consumer concern for value in shifting consumer spending patterns. Today's squeezed consumers are seeking greater value -- just the right combination of good quality and service at a fair price. The distribution of income also is shifting. The rich have grown richer, the middle class has shrunk, and the poor have remained for, leading to a two-tiered market. Many companies now tailor their marketing offers to two different markets-- the affluent and the less affluent.
How economic environment of the business influences non economic environment?
Non- economic factors that affact business environment are 1. Regulatory environment 2. Socio cultural environment 3. Demographic environment 4. Technological environment 5. Political environment
What are the non economical factors affecting business environment?
Non- economic factors that affact business environment are 1. Regulatory environment 2. Socio cultural environment 3. Demographic environment 4. Technological environment 5. Political environment
Major forces in the company's macroenvironment?
Universe of sociological elements that affect a company's ability to serve its customers or sell its goods and services. There are six major macroenvironment forces: cultural, demographic, economic, natural, political, and technological. The cultural environment includes institutions and other forces that affect the basic values, behaviors, and preferences of the society-all of which have an effect on consumer marketing decisions. The demographic environment includes the study of human populations in terms of size, density, location, age, sex, race, occupation, and other statistical information. The economic environment consists of all factors-such as salary levels, credit trends, and pricing patterns-that affect consumer spending habits and purchasing power. The natural environment involves all the natural resources, such as raw materials or energy sources, needed by or affected by marketers and marketing activities. The political environment includes all laws, government agencies, and lobbying groups that influence or restrict individuals or organizations in the society. The technological environment consists of those forces that affect the technology and which can create new products, new markets, and new marketing opportunities
What are the sectors of the business environment and how do changes in the economic and political and legal environments influence business decisions?
PEST
The channel environment in marketing channel?
Marketing channel environment •Economic environment •Competitive environment •Sociocultural environment •Technological environment •Legal environment The economic environment •Recession •Channel members-Substantial reductions in sales volume and profitability •Firms-heavy inventories •Inflation=Consumer Price Index(CPI) •Buy now before the price goes higher •Hold on to your money •Deflation •Difficulties to pass cost induced price increases through the channel •Other economic issues •Huge national debt, the trade deficit, the government budget deficit
What are the major dimensions of the general environment?
The major dimensions of the general environment include the economic, technological, sociocultural, political/legal, and demographic factors. The economic dimension refers to factors such as inflation, unemployment, and GDP growth. The technological dimension encompasses advancements in technology that can impact industries and businesses. The sociocultural dimension considers societal values, attitudes, and trends. The political/legal dimension involves government policies, regulations, and stability. The demographic dimension examines population characteristics such as age, gender, and ethnicity.
