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Who developed the six components of microenvironment?
The six components of microenvironment were developed by the founder of the marketing discipline, Jerome McCarthy, in his "Basic Marketing" book from the 1960s.
What are the six factors in microenvironment?
the six factors of microenvironment are 1.The Company 2.Suppliers 3.Marketing Intermediaries 4.Customers 5.Competitors 6.Publics
What are the macro and micro environmental factors that might influence marketing decisions?
assignment on micro environment factors that affect marketing decision making
What are marketing decisions about how to inform the public about a product?
Marketing Mix
what is positive and negative influence of marketing on society?
A positive influence of marketing on society is boosting the economy. A negative influence is consumer confusion when the market is too vast.
How project management helpful to MBA marketing?
MBA marketing is helpful; it emphasizes marketing management as a handle when making business decisions.
Consumers influence the decisions of producers in which of the following ways?
Consumers influence the decisions of producers through their purchasing power and demand for goods and services. Producers analyze consumer preferences, feedback, and trends to adjust their production, pricing, and marketing strategies accordingly. Consumer behavior, such as buying habits and preferences, directly impacts the products and services offered in the market. Additionally, consumer feedback and reviews can influence product development and innovation by providing insights into areas for improvement.
What is the basic marketing decisions concerning the creation and presentation of a product?
Promotion
Who is responsible for the marketing mix of a product?
Decisions at the first level of product management involve the marketing mix for an individual brand/product. These decisions are the responsibility of a brand manager (sometimes called a product manager).
Who are the major players in a company's microenvironment?
it includes the company's internal environment- its several departments and management levels. marketing channel firms, suppliers.customer,share holders, competitors, employees, and the media plus the specific public
What utilizes qualitative and quantitative analysis procedures to help marketing managers make more informed decisions?
utilizes qualitative and quantitative analysis procedures to help marketing managers make more informed decisions.
In a traditional organization marketing decisions are generally centralized at the top levels of the organization?
In a traditional organization, marketing decisions are typically made by senior executives or a centralized marketing department. This top-down approach can lead to slower decision-making and limited input from lower-level employees.
