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Who developed the six components of microenvironment?

The six components of microenvironment were developed by the founder of the marketing discipline, Jerome McCarthy, in his "Basic Marketing" book from the 1960s.


Compare the marketing strategies in past and present?

In the past, most of the marketing strategies were aimed at developing a product and hoping it sells itself due to its usefulness. Lately, marketing strategies look at ideas that can have great demand, develop them and aggressively take them out to the public.


What are the six factors in microenvironment?

the six factors of microenvironment are 1.The Company 2.Suppliers 3.Marketing Intermediaries 4.Customers 5.Competitors 6.Publics


What are the marketing strategies of selected retail establishments in nigeria?

marketing strategies


What are the phases of administrative process in marketing research?

1. setting goals and establishing strategies 2. developing a marketing plan 3. putting a plan into action 4. evaluating the plan's effectiveness


What are the duties of the marketing officer?

a marketing manager over see & director s the advertisement of a product or company. they are in charge of organization events and planning advertisement strategies. 2nd ans.:marketing manager are resposible for developing &overseeing the marketing strategy for theur organition.


What has the author Hans van Trijp written?

Hans van Trijp has written: 'Markets, marketing and developing countries' -- subject(s): Marketing, Markets, Economic development


Examples of marketing strategies?

There are several kinds of marketing strategies. These include advertisement of different sorts: newspaper, poster, flyer, television, and radio. There are also promos and discounts as marketing strategies.


What is marketing strategy of Hindustan Lever Limited?

what are the marketing strategies of HLL give a clear idea about strategies


What are some examples of job activities in the field of marketing?

Some examples of job activities in the field of marketing include conducting market research, creating advertising campaigns, managing social media accounts, analyzing consumer behavior, and developing marketing strategies.


Marketing warfare strategies?

MARKETING WARFARE STRATEGIES · Offensive marketing warfare strategies - Attack the target competitor with an objective such as "liberating" some of its market share · Defensive marketing warfare strategies - Strategies intended to maintain your market share, profitability, sales revenue, or some other objective. · Flanking marketing warfare strategies - Operate in areas of little importance to the competitor. Guerrilla marketing warfare strategies - Attack, retreat, hide, then do it again, and again, until the competitor moves on to other markets.


What exactly is integrated marketing?

Integrated marketing is a form of marketing that is focused on consistency. This is from short term strategies to long term strategies, and requires extensive planning.