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Incentives play a crucial role in shaping the cost-benefit analysis by influencing the behavior of individuals and organizations. Positive incentives, such as financial rewards or tax breaks, can increase the perceived benefits of a project, making it more attractive. Conversely, negative incentives, like penalties or increased costs, can elevate the perceived risks or costs associated with a decision. Ultimately, incentives help to align stakeholder interests, guiding their choices and impacting the overall effectiveness of the analysis.

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