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Mimetic forces result from responses to uncertainty. Most organizations face great uncertainty. Senior executives are not sure exactly what products, services or technoligies will achieve desired goals, and sometimes the goals themselves are not clear. When facing this uncertainty, mimetic forces, the pressure to copy or model other organizartions occur. Executives observe an innovation in a firm abd if it is successful, the management practice is quicly copied. Normative Forces result from common training and professionalism. Normative forces are pressures to change to achieve standards of professionalism and to adopt techniques that are considered to be up to date and effective by the professional community. Changes can be in any area, like information technology, accouting requirements or collaborative realtionships with other organizations. Pem, Bhutan Mimetic forces result from responses to uncertainty. Most organizations face great uncertainty. Senior executives are not sure exactly what products, services or technoligies will achieve desired goals, and sometimes the goals themselves are not clear. When facing this uncertainty, mimetic forces, the pressure to copy or model other organizartions occur. Executives observe an innovation in a firm abd if it is successful, the management practice is quicly copied. Normative Forces result from common training and professionalism. Normative forces are pressures to change to achieve standards of professionalism and to adopt techniques that are considered to be up to date and effective by the professional community. Changes can be in any area, like information technology, accouting requirements or collaborative realtionships with other organizations. Pem, Bhutan

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