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If competitors are selling a comparable product or service at a significantly lower price, that is a clue that your prices are too high. If few people are buying what you are selling, very likely your prices are too high (although poor sales figures can be related to other problems, such as lack of advertising, bad store location etc.).

The unique method to check prices is by making comparisons. The market, any kind of market, doesn't have standard prices. The bigger is a market, the prices tends to be lower.

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Q: How do you know if your prices are too high?
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