discussion of the political aspects of Pestel
analysis of the macro environmet of europe
PESTEL is a tool used by strategic managers to understand the external environment in which an organisation operates. It includes:Political factorsEconomic factorsSoci-cultural factors e.g. changes in fashion or trendsTechnological factorsLegal factorsEnvironmental factorsThe tool is used as a mechanism to consider all factors which affect the firm which are beyond its control.
PEST analysis is an analysis of external factors influencing a business or organization. P stands for political factors, E for economic, S for Social and T for technological. Sometimes you can be asked to perform PESTEL analysis, which is similar to PEST, it just has 2nd E standing for environmental factors and L for legal considerations. If they ask you to do PEST for WH Smith it means you need to list all factors falling in the four categories listed above relating to this company.
Internal component of business enviorment consists of Resourses, Capabilities, Core Competencies and Strategic competitiveness withing any organisation.Market environment consist of all factors that in one way or another affect or affected by the organization desicion.there are external and internal factors.Internal factor , these involve (5M's)ManagementManpowermachinematerial andmoney.External factors , these includeMacro factor and micro factors.Macro factors are the one that affect the organization indirectly, these are (pestel)Politicalenviromentsocia-culturaltechnological andEcologicalleagalwhile micro factors are those which affect the organization directly it involvecustomerscompetitorssuppliers andpublic
Macromarketing studies how society distributes services and goods far above the typical supply and demand. When macromarketing you will pay close attention to the social impact of issues like pollution, misused resources, and advertising. Micromarketing is addressing issues on a smaller level. Aspects like advertising will make complete since on the micromarketing level, but on the macromarketing level where all is taken into account, it may be seen as a waste of company money.
what is the different between political & legal in PESTAL framework
Political Economic Social Technological Environmental Legal (Law)
PESTEL Political, Economic, Social, Technological, Environmental and Legal Factors
Pavel Pestel died in 1826.
Eduard Pestel died in 1988.
Eduard Pestel was born in 1914.
Pavel Pestel was born on July 5, 1793.
Pavel Pestel was born on July 5, 1793.
Pavel Ivanovich Pestel' has written: 'Russkaya pravda'
What are the pestel factors that influence nokia?
bilmirem
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