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Pricing are mainly important in nowday compare the past as consumer now are more resourcefull and educated. Consumer will not easily tolerate to purchase an item with a higher price when they can get in somewhere nearby unless it is distinctive.

When a small firm pricing their products or services, the market will get the image of positioning of the company whether it is high, low and as per market price. Furthermore, the customer will also determine whether the quality of the products or services worth the price as set.

Once the consumer had the info or experience of the products or services, the consumer will judge the company as what it is and at last it will be the image and positioning in the consumer mind.

There will have 3 basic image of the company in consumer mind.

When the consumer judge the price and quality is equal, the consumer may seen the company as a normal company plus honest in pricing and as an another option when they need or want the product and services.

When the consumer judge the price is higher than quality, the consumer will seen the company as making more than it should, greedy and some negative image according the difference. In other way, the consumer will respond to the company and giving a second chance if the company do show the honesty and sincere in business.

When the consumer enjoy a great satisfaction with lower price compare to the quality, the consumer will happily tell their friend regards the company products and services. Therefore, the word of mouth effect will start growing from the customer and bring positive business grow to the company image and their business sales.

At last, pricing is always another picture and outlook of the company. When a consumer look on a price tag, they may start imagine the company image and

unconsciously building the company positioning in their mind. Therefore, in the future when the consumer think of a need or want of a products or services, they will fastly run through within second whether to choose or to consider the company or the brand to purchase. If the company had wrongly price their products, they will fail in building their positining and image to the target market.

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14y ago

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