How muh does a Radio Commercial cost?

Answer 1

Radio advertising costs include the cost to produce your radio commercial and the cost to run your radio ad (or spot) on the air. Budget between $300 and $1000 to produce the ad, including marketing strategy, copywriting, voice talent and any sound editing.

Depending on what you are selling, consider radio interviews instead of traditional radio ads (spots) as a way of promoting your product. Regardless of whether you are promoting a service, product or yourself, you can do it extremely effectively by being a guest on a radio show, for free.

Air time is sold in "spots." A "60 spot" is 60-seconds of air time. You will find radio stations selling a 60 spot for as little $3 or as much as $500, depending on their audience size and the time of day the ad runs. The majority of radio spots cost in the $20 - $80 range. Usually radio advertising prices are quoted as a 30 spot or 60 spot aired during a particular daypart. Dayparts are Morning Drive (6:00 a.m. - 10:00 a.m.), Mid-Day (10:00 a.m. - 3:00 p.m.), Afternoon Drive (3:00 p.m. - 7:00 p.m.), Evenings (7:00 p.m. - 12:00 midnight) and Overnight (midnight - 6 AM

I found buying in spots through online radio stations is a good/low investment choice. One you don't have just local listeners, you have people listening from all over. internet is worldwide so if you have a web based business or a website link where you sell products this is a good opportunity to get heard by many.

There are new online radio shows popping up all the time.. one that I just recently discovered through a friend who sent me a link through face book is one called RADIO Couture it's a radio show designed to bring recognition to local artists and businesses in the Southern California area. they're commercials start at 15 dollars per 30 second commercial.

The internet is blowing up .. more businesses are going via web based. getting in with an online radio station early may help keep your commercial costs at a fixed rate.