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The shift in chocolate sales is increasingly influenced by consumers' perceptions of benefits versus costs. As health consciousness rises, customers seek chocolates that offer health benefits, such as Dark Chocolate with antioxidants or those with reduced sugar. Additionally, ethical considerations, like fair trade and sustainable sourcing, can enhance perceived value, prompting consumers to pay a premium. Consequently, brands that successfully align their products with these perceived benefits tend to see increased sales, while those that do not may struggle.

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1d ago

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A business initially sells their product to customers for 50. They find that many people are buying their product so they raise the price to 100. Which of the following is a likely response that they?

A likely response from customers after the price increase to 100 may be a decrease in demand for the product, as some may perceive it as less affordable or may seek alternatives. Additionally, the business might see a shift in their customer base, attracting higher-income consumers while alienating price-sensitive customers. This could lead to a reassessment of their pricing strategy based on sales performance and customer feedback.


How many Cadburys chocolate factories are there around the world?

There are two Cadbury's chocolate factories around the world. One is based in Birmingham, United Kingdom and the other is located in Dunedin, New Zealand.


Why are decisions based on expected costs and benefits?

People want to make decisions that will benefit them. If the costs are higher than the benefits, they will not make the decision to do something.


What statement accurately describes how costs and benefits are calculated?

Calculations of cost and benefit are based on personal preferences.


Why do companies practice price discrimination?

Companies practice price discrimination in order to maximize their profits by charging different prices to different customers based on their willingness to pay. This strategy allows companies to capture more value from customers who are willing to pay higher prices, while still attracting price-sensitive customers with lower prices.

Related Questions

Do you believe that the customer is always right why and why not?

no, a customer is not always right because some of the logical things customers say and do ain't appreciable and are somehow on overall unacceptable. some customers can be foolish, unethical based on thestatement that a customer is always right . customers mostly perceive their own ideas or statement as right even though it is not.


How do you use the word perceive in a sentence?

I can perceive that you don't like me. Based on your sudden black eye, you may perceive that Ella doesn't fancy you. Psychologists are trained to perceive stress in their patients.


What are the benefits of renting from prestige?

Experts who strongly locally based, they are the privileged partners of clients Via prestige. Quality of service is continuously assessed by a proprietary rating by their customers.


1.1Is Hershey’s resurgence based on a want or need Justify your answer. (2 marks)1.2Evaluate the shift in chocolate sales based on the factors that gave value (value vs costs) to customers. (2 marks)?

Is Hershey’s resurgence based on a want or a need? Who were the target markets here?


What book is Willy Wonka and the chocolate factory based on?

It is based on Charlie and the Chocolate Factory.


What process would be used to perceive a lipid-based food?

Gustation


What are some different types of customers?

There are five distinct types of customers. These include loyal customers, discount customers, impulse customers, need-based customers, as well as wandering customers.


Difference between cost based pricing and value based pricing?

There are two basic methods of pricing of any products and services: cost-based and value-based pricing. The best choice depends on your type of business, what influences on customers to buy and the nature of the competition. This takes the cost of producing any product or service and adds an amount that we need to make a profit. This is usually expressed as a percentage of the cost. It is generally more suited to businesses that deal with large volumes or which operate in markets dominated by competition on price. But cost-based pricing ignores our image and market positioning. And hidden costs are easily forgotten, so our true profit per sale is often lower than we realise. This focuses on the price we believe customers are willing to pay, based on the benefits our business offers us. Value-based pricing depends on the strength of the benefits we can prove our offer to customers. If we have clearly-defined benefits that give us an advantage over our competitors, we can charge according to the value of our offer customers. While this approach can prove very profitable, it can alienate potential customers who are driven only by price and can also draw in new competitors.


Is there a religion based on chocolate?

Deffinately not.


What process used to perceive a lipid based food?

Gustation...the sense of taste.


What are spectulators?

Those who form opinons based on what they perceive, particually by sight or insight.


Is ghirardelli chocolate French?

No, it is a chocolate company that is based in San Francisco's Ghiradelli Square.