answersLogoWhite

0


Want this question answered?

Be notified when an answer is posted

Add your answer:

Earn +20 pts
Q: How would successful advertising campaign affect the elasticity of demand for that advertised product?
Write your answer...
Submit
Still have questions?
magnify glass
imp
Continue Learning about Economics

What is Technical advertising?

Technical advertising can mean two things. It can be a sub specialty of advertising that markets the technological sector. It can also mean that a campaign uses technology and social media to promote themselves.


What could cause a production possibilities frontier to shift to the right?

an increase in demand for the good. Such as a successful marketing campaign for the good.


What is buzz value?

The noun buzz value is a marketing term for the word-of-mouth interaction of the public for a particular advertising campaign or product. The buzz value can be positive or negative.


Is advertising effect on price of a product?

Advertising can have an effect on the price of a product. Advertising might cause consumers to view products differently than they did before. If the affect is a negative one, then the price might tend to be lower to offset demand. Of course the reverse can also be true. Generally when competitors see a rival set off a large advertising campaign, it would generally spark the same with this company. The result would seem to trend towards a more competitive market, which might cause lower prices on the product involved. This would have a positive affect on society as a whole.


What are some examples of the following types of product demand -- NEGATIVE NO LATENT FALLING IRREGULAR FULL OVERFULL?

ANSWERNegative Demand: The marketer will need to focus on a very creative process to create the demand for the product/service. If the product/service is unknown then a major PR campaign to introduce the new service/product should be implemented into the marketing strategy and focus from that aspect until demands reach an adequate level. The marketer will want to focus on the functionality of the new product/service and display the benefits to the new market. New distribution channels will need to be created, founded, or forged. Promotion trial offers may need introduction for product/service release.If the product/service is in in negative demand because of the misfortune of defamation, the marketer will need to create a healing PR campaign to bring demand levels back up. Many press conferences and interviews will need to be implemented into the PR campaign. Free promotional offers should be considered to regain trust and rebuild brand integrity.No Demand: The marketer will need to focus again on a PR campaign as well as find suitable industry friendly distribution channels for market delivery. Heavy media advertising will need to be used to differentiate the product/services from the others and introduce the new brand into the market.Falling Demand: The marketer will either need to work together with product/service development to revamp the service/product and/or revamp it's advertising campaign(s). In the campaign(s) strategize on newer logos, slogans, mascots, and social status. Change market demographic focus or deep mine the current demographic data. Create in-house surveys on service/product to enhance product development and change advertising direction. Strategize new PR campaign. Create promotion offers.Latent Demand: Marketer needs to focus heavily on demographics and create advertising in accordance with the appeal of the demographic market that was researched. PR campaign should be heavily focused in direction of suitable media channels for appropriate targeting. Societal campaigns should be implemented through sponsorship, trade shows, and commercials. Analyze the possible need for promotions based on pricing. Brand should be heavily analyzed for predicted performance and impact.Falling Demand: Start adding promotions to advertising campaigns. Conduct extensive in-house surveys in customer base. Find the problem points in survey data and extensively advertise the improvements made when implemented through media and PR. Change appearance of product ads and add new usability of the products/services in advertising. Irregular Demand: Conduct extensive market research into company sales and consumer behavior surrounding all products/services for all companies external and internal. Conclude on seasons and days of falling demands if appropriate and tie in promotions to advertising for particular demand falls. Reevaluate target markets and find more viable markets to add or replace current ones. Focus on brand perception identity and conduct or study surveys of consumer behaviors in relation to your product/services. Study quarterly portfolios of your competition as well.Full Demand: Focus more on product/service value in advertising campaigns while readjusting the pricing. Elevate market focus to investors. Create major investor PR campaign.Overfull Demand: Begin eternal conferencing with CEO and VP. Discuss growing manufacturer channels to alleviate the overall corporate strain. Explain that the marketer's need to better focus marketing efforts and revenue growth for the company relies on the delivery of supply. Ween off advertising campaigns and focus on internal data mining and data combining for future analysis and marketing use.

Related questions

Advertising campaign how can you use it in a sentence?

Here are three sentences including the word 'campaign': "There is a campaign to stop pandas being hunted." "Lucy is going to London to campaign for human rights." "A campaign has been launched to stop underage drinking." "In 1777, the British army planned a new campaign." "Do it YOURSELF and CAMPAIGN"


How can you use flier in a sentence?

As part of our advertising campaign, we designed a flier to hand out to people on the street.As part of our advertising campaign, we designed a flier to hand out to people on the street.As part of our advertising campaign, we designed a flier to hand out to people on the street.As part of our advertising campaign, we designed a flier to hand out to people on the street.As part of our advertising campaign, we designed a flier to hand out to people on the street.As part of our advertising campaign, we designed a flier to hand out to people on the street.As part of our advertising campaign, we designed a flier to hand out to people on the street.As part of our advertising campaign, we designed a flier to hand out to people on the street.As part of our advertising campaign, we designed a flier to hand out to people on the street.As part of our advertising campaign, we designed a flier to hand out to people on the street.As part of our advertising campaign, we designed a flier to hand out to people on the street.


How does marketing differ from advertising?

Advertising is part of a marketing campaign.


How might knowledge of classical conditioning be useful in creating an advertising campaign?

Knowledge of classical conditioning can be useful in creating an advertising campaign by associating positive emotions or experiences with a product or brand. By pairing the product with favorable stimuli, such as attractive imagery or music, advertisers can create a positive association in consumers' minds, leading to increased brand recognition and desirability. Understanding the principles of classical conditioning can help create memorable and effective advertising campaigns that resonate with the target audience.


Why is advertising crucial to the campaign?

government


The GoDaddy commercials are rude and disrespectful?

They certainly are. However they got your attention which is the whole purpose to advertising. Even if they upset you, you will remember the name GoDaddy. Their marketing campaign was successful.


What is a teaser campaign?

Brief advertising campaign intended to arouse interest and curiosity without revealing the product. Once the teaser campaign gets the public's attention, it is replaced by traditional advertising.


What makes a good advertising campaign?

drugs


How does a cartoonist exaggerate campaign advertising?

c


What is the advertising campaign you are most proud of?

all


Why is advertising crucial to the campaign process?

government


Who came up with the quote diamonds are forever?

DeBeers, the diamond company, came up with this advertising campaign in 1938. Rumour has it that a secretary had worked all day on the words for the campaign, and just before leaving for the night, penned 'diamonds are forever' on her notepad. The next day, she presented the phrase to the campaign, and it became one of the most successful diamond advertising campaigns in history, wooing Americans to buy diamonds.