What are some examples of the following types of product demand -- NEGATIVE NO LATENT FALLING IRREGULAR FULL OVERFULL?

Answer 1

ANSWER

Negative Demand: The marketer will need to focus on a very creative process to create the demand for the product/service. If the product/service is unknown then a major PR campaign to introduce the new service/product should be implemented into the marketing strategy and focus from that aspect until demands reach an adequate level. The marketer will want to focus on the functionality of the new product/service and display the benefits to the new market. New distribution channels will need to be created, founded, or forged. Promotion trial offers may need introduction for product/service release.

If the product/service is in in negative demand because of the misfortune of defamation, the marketer will need to create a healing PR campaign to bring demand levels back up. Many press conferences and interviews will need to be implemented into the PR campaign. Free promotional offers should be considered to regain trust and rebuild brand integrity.

No Demand: The marketer will need to focus again on a PR campaign as well as find suitable industry friendly distribution channels for market delivery. Heavy media advertising will need to be used to differentiate the product/services from the others and introduce the new brand into the market.

Falling Demand: The marketer will either need to work together with product/service development to revamp the service/product and/or revamp it's advertising campaign(s). In the campaign(s) strategize on newer logos, slogans, mascots, and social status. Change market demographic focus or deep mine the current demographic data. Create in-house surveys on service/product to enhance product development and change advertising direction. Strategize new PR campaign. Create promotion offers.

Latent Demand: Marketer needs to focus heavily on Demographics and create advertising in accordance with the appeal of the demographic market that was researched. PR campaign should be heavily focused in direction of suitable media channels for appropriate targeting. Societal campaigns should be implemented through sponsorship, trade shows, and commercials. Analyze the possible need for promotions based on pricing. Brand should be heavily analyzed for predicted performance and impact.

Falling Demand: Start adding promotions to advertising campaigns. Conduct extensive in-house surveys in customer base. Find the problem points in survey data and extensively advertise the improvements made when implemented through media and PR. Change appearance of product ads and add new usability of the products/services in advertising. Irregular Demand: Conduct extensive market research into company sales and consumer behavior surrounding all products/services for all companies external and internal. Conclude on seasons and days of falling demands if appropriate and tie in promotions to advertising for particular demand falls. Reevaluate target markets and find more viable markets to add or replace current ones. Focus on brand perception identity and conduct or study surveys of consumer behaviors in relation to your product/services. Study quarterly portfolios of your competition as well.

Full Demand: Focus more on product/service value in advertising campaigns while readjusting the pricing. Elevate market focus to investors. Create major investor PR campaign.

Overfull Demand: Begin eternal conferencing with CEO and VP. Discuss growing manufacturer channels to alleviate the overall corporate strain. Explain that the marketer's need to better focus marketing efforts and revenue growth for the company relies on the delivery of supply. Ween off advertising campaigns and focus on internal data mining and data combining for future analysis and marketing use.