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Yes, in fact, the price elasticity of a good is very useful when deciding on which goods to produce. The more inelastic the good, the more power the producer has in setting the price level of that good.

Take, for example, the pharmaceutical industry. Medicine is an inelastic good because no matter what the price is, people will still need the medicine that they purchase. So if a pharmaceutical company has the only product of its kind on the market they have an almost monopolistic control over that particular market and they are able to set almost any price level they wish. In this case, these producers are price setters.

If the price of a good is elastic, like milk for example, producers have less control over the market. If the price of milk were to increase, then consumers would substitute away from milk to some other commodity. Therefore, producers in the milk industries are price takers, because they take whatever price is already on the market, and they sell their products for that price.

So, for an aspiring entrepreneur, knowing what kind of product is elastic and what kind of product is inelastic is very useful. If they really want to make a good deal of money, it would be wise to choose a product that is relatively inelastic. This was a change in price will not greatly affect the quantity of their good that is sold.

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Q: Is the concept of price elasticity anyway useful to an aspiring entrepreneur when deciding on the goods to produce?
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