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advertising is a sub system of economic system of nation. advertising in the developing countries like India, plays an important role in economy. Advertising has various positive and negative economic aspects.

POSITIVE ASPECTS

A) Effect on costs

1. Effect on production cost

2. Effect on distribution cost

3. Effect on prices

B)Effect on demand

C)Effect on Competition

D)Effect on consumer choice

E)Effect on Business cycles

F)Effect on Nation income

G)Effect on Employment

Positive Social Effects

1. Information

2. Material Utilities

3. Production

4. Consumption

5. Socio-Economic Welfare

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