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Export houses consist of Exporting managers, Export agents and Confirming houses.

Advantages

  • All three are local middlemen
  • They have experience in the foreign markets
  • Has political & economic connections
  • Merchants & Agents have specialist skills for counter trade
  • manufacture does not bear the overhead cost of exporting

Disadvantages

  • The producers has little or no control over his market
  • The Goodwill created is the merchants and not the producers
  • The contract is short term
  • Agents push those products that sell and can neglect others
  • manufacturer loose control if he relies too much on them
  • Merchants and agents are best suited by short term contracts
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13y ago

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