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The important special problems in international marketing are
(1) Political and Legal Difference. The political and legal environment - of foreign markets are different. The complexity generally increases as the number of countries in which a-campy does business increases. It should also be noted that the political and legal environment is not the same in all - provinces of many home markets. For instance, the political and legal environment is not exactly the same in all the States of India.
(2) Cultural Differences. Cultural differences pose one of the most ' difficult problem in International marketing. Many domestic markets, however, are also not free from cultural diversity.
(3) Economic Differences. The economic environment may vary from country to country.
(4) Differences in the Currency Unit. The currency unit varies from nation to nation. This may sometimes cause problems of currency convertibility, besides the problems of exchange rate fluctuations. The monetary system and regulations may also differ.
(5) Differences in the Language. An international marketer often encounters problems arising out of the differences in the languages. Even when the same language is used in different countries, the same words or , terms may have different meanings or connotations. The language problem, however, is not something peculiar to international marketing. The multiplicity of languages in India.
(6). Differences in the Marketing Infrastructure. The availability and nature of marketing facilities available in different countries may vary widely. For example, an advertising medium very effective in one market may not be available, or may be underdeveloped, in another market.
(7) Trade Restrictions. Trade restrictions, particularly import country is a very important problem which in international marketer faces.
(8) High Costs of Distance. When the markets are far removed by distance, the transport cost becomes high and the time required for affecting the delivery tends to become longer. Distance tends to increase certain other costs also.
What else can I help you with?
Marketing mix differ in domestic and international environment?
The marketing mix differs in the domestic and international environments due to their varied dynamics. The marketing mix refers to the price, product, promotion and place which will be different in terms of the targeted audience for domestic and international markets.
What are international marketing objectives?
to increase profits
What is economic environment in international marketing cite?
yes
Define international marketing?
The scope of international marketing identifying needs and wants of customers in different markets and cultures, providing products, services, technologies and ideas to give the firm a competitive marketing advantage plus distributing and exchanging products and services internationally through one or a combination of foreign market entry modes.
What is the disadvantage of indirect marketing?
The main drawback of indirect marketing, especially through domestic-based export merchants, is that the company relinquishes most of its international marketing activities to the merchants.
Problems of international marketing research?
what are the problems of international market research?
Will a regular Marketing Degree work in the field of International Marketing ?
Often it can, although some International Marketing positions require expertise in areas that require experience with International Marketing, such as importing and shipping. If this isn't the case, then the Marketing Degree can be as good as the International Marketing degree for particular positions.
When was International Marketing Review created?
International Marketing Review was created in 1983.
When was Just Marketing International created?
Just Marketing International was created in 1995.
What is Just Marketing International's population?
The population of Just Marketing International is 140.
What is the population of Just Marketing International?
Just Marketing International's population is 2,009.
What are the international marketing variable that controllable marketing and uncontrollable that will affect coke?
the international marketing variables that affect coke.
Describe the Concept of international marketing?
marketing is
What are the social cultural impact to the international marketing?
What are the social cultural impact to the international marketing?
What are the barriers to international marketing of services?
describe in detail the barriers to international marketing of services
Need of secondary research in international marketing?
need of secondary research in international marketing.
When was International Journal of Bank Marketing created?
International Journal of Bank Marketing was created in 1983.
