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The important special problems in international marketing are

(1) Political and Legal Difference. The political and legal environment - of foreign markets are different. The complexity generally increases as the number of countries in which a-campy does business increases. It should also be noted that the political and legal environment is not the same in all - provinces of many home markets. For instance, the political and legal environment is not exactly the same in all the States of India.

(2) Cultural Differences. Cultural differences pose one of the most ' difficult problem in International marketing. Many domestic markets, however, are also not free from cultural diversity.

(3) Economic Differences. The economic environment may vary from country to country.

(4) Differences in the Currency Unit. The currency unit varies from nation to nation. This may sometimes cause problems of currency convertibility, besides the problems of exchange rate fluctuations. The monetary system and regulations may also differ.

(5) Differences in the Language. An international marketer often encounters problems arising out of the differences in the languages. Even when the same language is used in different countries, the same words or , terms may have different meanings or connotations. The language problem, however, is not something peculiar to international marketing. The multiplicity of languages in India.

(6). Differences in the Marketing Infrastructure. The availability and nature of marketing facilities available in different countries may vary widely. For example, an advertising medium very effective in one market may not be available, or may be underdeveloped, in another market.

(7) Trade Restrictions. Trade restrictions, particularly import country is a very important problem which in international marketer faces.

(8) High Costs of Distance. When the markets are far removed by distance, the transport cost becomes high and the time required for affecting the delivery tends to become longer. Distance tends to increase certain other costs also.

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Marketing mix differ in domestic and international environment?

The marketing mix differs in the domestic and international environments due to their varied dynamics. The marketing mix refers to the price, product, promotion and place which will be different in terms of the targeted audience for domestic and international markets.


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Define international marketing?

International marketing refers to the process of promoting and selling products or services in multiple countries or regions around the world. It involves understanding the cultural, economic, legal, and political differences that exist in different countries, and tailoring marketing strategies and tactics accordingly. International marketing requires companies to adapt their products, messaging, and promotional activities to meet the needs and preferences of different markets. This may involve customizing products to meet local regulations, adapting marketing messages to resonate with local cultures, or using different channels to reach customers in different countries. To win the customer's heart understand their needs, listen carefully, offer solutions, and make them feel visible. Join UsLog in to Bio Effective international marketing requires a deep understanding of global market trends, consumer behavior, and competitive landscape, as well as the ability to adapt to constantly evolving market conditions. Companies must also navigate complex legal and regulatory frameworks, as well as currency exchange rates, to successfully market their products or services across borders.


What is the disadvantage of indirect marketing?

The main drawback of indirect marketing, especially through domestic-based export merchants, is that the company relinquishes most of its international marketing activities to the merchants.

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