that telecom executives must learn from the mistakes of the 1990s, when too many in the industry were concerned only with short-term results. Instead, she insisted that telecom companies must plan for long-term growth.
In March 2001 Carla Cico became the CEO of Brasil Telecom (BrT).
Brasil Telecom
Chief executive officer, Brasil Telecom
Carla Cico was born in Verona in Italy.
Carla Cico was born on February 21st, 1961.
A native of Italy, Cico led the formation of a consortium that won the bidding for the company that operates in nine Brazilian states and the Federal District.
Italian
Based on her vast experience dating to the 1980s, Cico came to be regarded as one of the world's top telecommunications executives, as evidenced by her numerous awards and distinctions.
Cico managed a number of Italian telecom ventures in China. From 1987 to 1992 she supervised Italtel projects in Beijing. She was also responsible for accessing new Asian markets, such as Vietnam, Thailand, and the Philippines
www.brasiltelecom.com.br
She developed a summer internship program to find the best graduates with MBAs from around the world and encouraged her managers to take language-training courses.
Hanson, Jennifer, "Carla Cico's Circuit," NYSE Magazine, July/August 2002, pp. 40-41. Padgett, Tim, "Carla Cico: TIME 2002 Global Influentials," Time, December 2, 2002, p. 55.