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The market which exists outside the local area. It usually integrates the market globally in know international marketing.

For Example

Cocacola

Apple

Toyota

Helps the company to recognise different needs and wants of their consumers globally.

It also helps the company for its Brand expansion which is really profitable. Nonethless A company can also increase their profits & sales through international marketing not only this but also play a vital role in increasing the market shares.

A product life cycle can be extended by international marketing.

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12y ago

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