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i would say that their competitive advantage is that they sell in bulk and often offer a better price per unit, so more people want to buy there. Also, i think that they make alot of their money on membership fees each year. another thing that Costco does is have free samples just about every day of the week. i think that this draws in customers and often times, gets consumers to buy more products (at least i know that this is the case for me)

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