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What is demand oriented objectives in advertising?

These are objectives that focus on market share and increasing the desire for a product. You can also do cost oriented objectives to control or drive costs.


Demand-oriented pricing of types?

psychological odd-even prestige price lining demand back ward bait leader value in use


What factors influence the pricing strategy for products with elastic demand?

Factors that influence the pricing strategy for products with elastic demand include the availability of substitute products, consumer income levels, and the overall market competition.


What is the Marketing myopia strategy?

It is a Demand Based Pricing Strategy setting the price of product low, while the quality of product is neutral or medium.


What is an example of product for market oriented price?

Market oriented price is a competition based strategy. The seller sets their prices higher or lower compared to the competitors. One example of this is the real estate market.


What is the importance of price elasticity of demand in decision making with regards to choosing the best pricing strategy to maximize revenue?

Supply + Demand = Price


What are the different market situations?

1. Negative demand =conversational marketing 2. No demand= stimulation marketing 3. Latent demand= development oriented marketing 4. Irregular demand= synchro marketing 5. Falling demand = re marketing 6. Full demand = maintenance marketing 7. Overfull demand =overfull demand unwholesome demand = counter marketing


What are different market situations?

1. Negative demand =conversational marketing 2. No demand= stimulation marketing 3. Latent demand= development oriented marketing 4. Irregular demand= synchro marketing 5. Falling demand = re marketing 6. Full demand = maintenance marketing 7. Overfull demand =overfull demand unwholesome demand = counter marketing


What is a Pull Strategy?

The pull strategy is a strategy geared at increasing the popularity of a product. It is a strategy that relies on product promotion. The promotion involves heavy advertising and trade promoting to increase demand for product via retail, wholesale, and consumer channels.


Contrast OOP and SOA What are tenets of each?

o "object-oriented programming" is a style of programming. It does not describe software architecture. o "service-oriented architecture" pertains to both a business strategy and a service-based...


What is the pull strategy of a promotional mix?

Pull strategy occurs when the manufacturer tries to establish final-consumer demand and thus pull the product through the wholesalers and retailers.


What demand is example of dental work?

n the modern customer-oriented organizational chart, which of the following is considered to be at the top of the organizational pyramid?