answersLogoWhite

0

What is macro and micro environment?

Updated: 8/22/2023
User Avatar

Wiki User

12y ago

Best Answer

Macromarketing studies how society distributes services and goods far above the typical supply and demand. When macromarketing you will pay close attention to the social impact of issues like pollution, misused resources, and advertising. Micromarketing is addressing issues on a smaller level. Aspects like advertising will make complete since on the micromarketing level, but on the macromarketing level where all is taken into account, it may be seen as a waste of company money.

User Avatar

Wiki User

9y ago
This answer is:
User Avatar
More answers
User Avatar

Wiki User

13y ago

If we are talking about marketing and a marketing audit or research.

micro means the internal analysis:

Functions (The 8P's)

Productivity (return on investment in marketing)

System (IT, websites, databases)

Organisation (staff, managers, culture)

Strategy (SMART plan and its development)

Macro is the big picture:

External or Macro analysis

Environment

Customers

Competition

Suppliers

Distributors

Stakeholders

PESTEL analysis

This answer is:
User Avatar

User Avatar

Wiki User

12y ago

A micro environment is the weather climate of a particular piece of land (a small one) e.g. A town, village or city.d

This answer is:
User Avatar

User Avatar

Wiki User

12y ago

micro and micro environmental factors

This answer is:
User Avatar

User Avatar

Wiki User

11y ago

jhjgufgyl

This answer is:
User Avatar

Add your answer:

Earn +20 pts
Q: What is macro and micro environment?
Write your answer...
Submit
Still have questions?
magnify glass
imp
Related questions

Explain the element of micro-environment and macro-environment outline any two changes in the macro-environment?

explain the elements of the micro environment in brief?


Discuss the micro-environment and macro-environment factors and its impact towards a company of your choice?

micro environment and macro envirnment players in the case of watson?


Is unemployment micro economy?

No it macro environment


Differences between micro environment and macro environment of an organization?

Uranus is the greenish blue planet and it is gaseous.


Explain what the micro environment is in business studies?

what is micro & macro environment means(according to business studies)


What do you mean by macro and micro environment of business and economy?

In simple words micro macro economics can be explained as- " What holds good for micro economics may not hold good for macro economics' Eg: Savings.


What are the three sub-environment of the business?

micro environmentmacro environmentmarket environment


What are the challenges that a tomato farming business may experience in the micro environment and macro environment?

no


What are the relationships between macro and micro environment in Nigeria marketing system?

Ggv


What are the four types of factors that can influence decision making?

THEY ARE (a) MICRO ENVIRONMENT (b) MACRO ENVIRONMENT (c) MARKET ENVIRONMENT


What are micro and macro curricula?

micro and macro changing?


Challenges faced in the micro market and macro environment in South Africa and strategies to overcome the challenges?

challenges face macro in the business