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Macromarketing studies how society distributes services and goods far above the typical supply and demand. When macromarketing you will pay close attention to the social impact of issues like pollution, misused resources, and advertising. Micromarketing is addressing issues on a smaller level. Aspects like advertising will make complete since on the micromarketing level, but on the macromarketing level where all is taken into account, it may be seen as a waste of company money.

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11y ago

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