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Sustained competitive advantage refers to a company's ability to maintain superior performance over its competitors over an extended period. This advantage arises from unique resources, capabilities, or positioning that competitors cannot easily replicate or overcome. It enables a firm to achieve higher profitability, market share, or customer loyalty consistently. Successful examples often include strong brand identity, proprietary technology, or exclusive access to distribution channels.

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When a company determines a competency's competitive advantage Barney refers to this issue as?

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