answersLogoWhite

0

What is the BCG analysis?

Updated: 12/24/2023
User Avatar

Wiki User

13y ago

Best Answer

The Boston Consulting Group (BCG) analysis is a model approach used to assess product portfolios. It emphasizes two main criteria in evaluating a firm's product mix: the market growth rate and the product's relative market share.

User Avatar

Wiki User

13y ago
This answer is:
User Avatar

Add your answer:

Earn +20 pts
Q: What is the BCG analysis?
Write your answer...
Submit
Still have questions?
magnify glass
imp
Related questions

What criteria is used in the BCG analysis use?

The BCG analysis emphasizes two main criteria in evaluating the firm's product mix: the market growth rate and the product's relative market share. BCG uses these two criteria because they are closely related to profitability.


Implement SWOT analysis in BCG matrix?

fu sh|t site


How is a product portfolio analysis conducted?

The most widely used product portfolio analysis is the model developed by the Boston Consulting Group(BCG). The BCG analysis emphasizes two main criteria in evaluating the firm's product mix: the market growth rate and the product's relative market share.


What does bcg stand for?

BCG stands for Bacillus Calmette-GuerinBCG Boston Consultation Group... if you are speaking of the BCG as in BCG Matrix that is!Bacillus Calmette-Guérin; Tuberculosis vaccine.


How do you explain BCG Matrix?

Explain BCG Matrix?


What is a BCG matrix?

BCG matrix aka Boston matrix is a chart that had been created by Bruce Henderson for the Boston Consulting Group in 1970 to help corporations with analyzing their business units or product lines. (http://en.wikipedia.org/wiki/Growth-share_matrix) NB a picture is also included on the website. BCG matrix is an important tool to measure companies' brands worth. By analysis where their brands stand in BCG matrix, they can better develop branding strategies.


What is bcg matrix?

BCG matrix is a tool that helps you to identify how well your product is doing in the market and based on that it comes under one of the four categories demonstrated in BCG matrix. I learned more on BCG matrix on this site http://www.researchomatic.com/Bcg-Growth-Matrix-55640.html it's helpful.


Full form of bcg?

BCG is a vaccination against tuberculosis. The full form of BCG is Bacille Calmette Guerin. The vaccine can protect for up to 15 years.


Who invented the BCG Vaccine?

The BCG vaccination was discovered in the year 1921.


What is the relationship between PLC steps and BCG matrix stages?

relationshipn between BCG and PLC


What is the difference between product life cycle and BCG matrix?

Give me the comparism between bcg and plc


The full form of BCG?

The full form of BCG vaccine is Bacillus Calmette-Guerin.