What is the contribution of Tony Tan Caktiong in Jollibee?

Answer 1

Tony Tan Caktiong is the founder of Jollibee, which he established in 1978 as an ice cream parlor that later evolved into a fast-food chain. Under his leadership, Jollibee grew rapidly, becoming a symbol of Filipino entrepreneurship and a major player in the global fast-food industry. Tan Caktiong's innovative strategies, including adapting local flavors and aggressive expansion, helped Jollibee compete successfully against international brands. His vision transformed Jollibee into the largest fast-food chain in the Philippines, with a strong presence in multiple countries.