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Like many other multinational corporations, Starbucks tries to present itself as ethically and socially responsible. Howard Schultz, the president, chairman, and chief officer at Starbucks states (on the company's webpage), "…we work to buy our coffee responsibly, help our communities and care for the environment. We feel now is the time to invest - truly and authentically - in ways to help create a better future for the world we share"

This is exactly what has happened. Even though Starbucks is only a price taker and accounts for less than 1% of global consumption they have continued to face Global specific risks and have been facing severe criticism stemming from their coffee sourcing activities from anti-globalization movements.

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12y ago
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Q: What is the philosophy of Starbucks company?
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