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Cost benefit Analysis is a evaluative technique used to help facilitate efficient decision making. CBA involves identifying all benefits and costs and quantifying them to comparable present terms.

Willingness-to-pay is a technique whereby benefits and costs are assigned monetary values by the "willingness" for society to pay for a good or service. This can be complex when dealing with non-monetary benefits such as "Freedom" or "Environmental protection" (How much is society willing to pay to be free, or willing to pay to protect the environment?)

Monetizing non-monetary terms is one of the main criticisms against the use of CBA.

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14y ago

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A cost benefit analysis is done to determine how well, or how poorly, a planned action will turn out. Although a cost benefit analysis can be used for almost anything, it is most commonly done on financial questions. Want to know whether that new machine is worth the cost? Do a cost benefit analysis. Not sure whether that proposed marketing campaign is a good idea? Do a cost benefit analysis. Worried about which health care plan to select for your employees? Do a cost benefit analysis. It's a great tool.


Consumers use cost-benefit analysis in order to maximize what?

Consumers use cost-benefit analysis in order to maximize utility.


Which of the following is essential part of making rational choice?

Doing cost-benefit analysis


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Consumers use cost-benefit analysis in order to maximize utility.


What consumers use cost-benefit analysis in order to maximize?

Consumers use cost-benefit analysis in order to maximize utility.


Types of Cost-benefit analysis methods?

One type of cost-benefit analysis is cost minimization. This is where one determines the least costly alternative. Cost-of-illness analysis takes the economic impact of illness into account.