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Unilever has had to consider various factors beyond price and form, such as local cultural preferences, environmental sustainability, and packaging size. For instance, in markets where eco-friendliness is a priority, they may offer more sustainable packaging options or refillable products. Additionally, adapting to consumer trends like natural ingredients or specific scent preferences can influence product formulations. Understanding regional regulations and market dynamics is also crucial for tailoring their offerings effectively.

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2w ago

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