Cultural
how economic variables influences on consumer behavior
benefits of consumer behaviour
We have learned based on definition that consumer behavior attempts to understand consumer wants and their decision making. Which is a very necessary in an organization. If we know the behavior of the consumer regarding their wants then it is a big advantage on our part as a marketer. It will be easy for us to identify and recognizes what to sale and what not to. With this, Consumer behavior is indeed an important course in business education.
Consumer Buying Behavior * Buying behavior of individuals and households that buy products for personal consumption
The consumer has a small income.
Consumer buyer behavior is the process of understanding why consumers buy the products they purchase. Managers typically study consumer needs and pricing strategies for insight.
1.commodity approach
Consumer behavior perception refers to how consumers interpret and make sense of information about products or services. It influences their attitudes, preferences, and purchasing decisions. Marketers often study consumer perception to understand how to effectively communicate and position their offerings in the market.
How would knowledge of consumer behavior help you in designing a marketing program for disposable diapers?Consumer behavior helps marketers to predict the expectations, perceptions and reactions of their customers and how to manage them for better sales.Therefore a marketer with good knowledge of Consumer behavior has the tool for retaining his customers. He does this by applying various approaches learnt as a student of Consumer behavior. One of such approacjes is the holistic approach which according to Kotler and Keller (2008) refers to the fact that everything matters in marketing.
Consumer behavior can be influenced by both a person's age and generation. Age can impact factors like life stage and physical capability, while generation can shape values and attitudes based on shared experiences and historical events. Both play a role in understanding and predicting consumer behavior.
study of consumer behavior that difine knowlage about whole consumer satis faction
d understanding consumer diversity
by focusing on the sequence of mental activities that people use in interpreting and integrating their environment.
how economic variables influences on consumer behavior
It's because the customer is the product consumer. I think!?!?!
Consumer behavior diversity refers to the variations in how different consumers make purchases and interact with products or services. Factors such as culture, demographics, personal preferences, and past experiences all influence consumer behavior, leading to a rich tapestry of buying habits and decision-making processes across different individuals and market segments. Understanding and catering to this diversity is key for businesses to effectively target and engage with their target audience.
motivation can drive the consumer behavior in different way, but motivation is a drive which drive personal individual inside to decide which she/he want and for how much, for how long and for which advantages she/he is going to benefit from wants and needs