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Briefly describe the three basic approaches to the study of consumer behavior which is best?

1.commodity approach


Consumer buyer behavior?

Consumer buyer behavior is the process of understanding why consumers buy the products they purchase. Managers typically study consumer needs and pricing strategies for insight.


Diversity of consumer behavior?

Consumer behavior diversity refers to the variations in how different consumers make purchases and interact with products or services. Factors such as culture, demographics, personal preferences, and past experiences all influence consumer behavior, leading to a rich tapestry of buying habits and decision-making processes across different individuals and market segments. Understanding and catering to this diversity is key for businesses to effectively target and engage with their target audience.


To what does the term consumer behavior refer?

Consumer behavior refers to the study of how individuals make decisions and behave when purchasing and using goods and services. It encompasses factors such as attitudes, preferences, motivations, and purchasing habits that influence consumer choices. Understanding consumer behavior is key for businesses to develop effective marketing strategies.


How would knowledge of consumer behavior help you in designing a marketing program for disposable diapers?

How would knowledge of consumer behavior help you in designing a marketing program for disposable diapers?Consumer behavior helps marketers to predict the expectations, perceptions and reactions of their customers and how to manage them for better sales.Therefore a marketer with good knowledge of Consumer behavior has the tool for retaining his customers. He does this by applying various approaches learnt as a student of Consumer behavior. One of such approacjes is the holistic approach which according to Kotler and Keller (2008) refers to the fact that everything matters in marketing.


What is the importance of studying families to the understanding of consumer behavior?

Studying families is crucial in understanding consumer behavior because family members often influence each other's preferences, decisions, and purchasing patterns. By analyzing family dynamics, marketers can tailor their strategies to target different family members effectively and understand the buying habits within households. Additionally, studying families helps identify shared values, traditions, and communication patterns that impact consumer choices.


What is the meaning of consumer behavior perception?

Consumer behavior is one of the topic that marketer uses to better understanding of consumer on how their behavior react when come to buying decisions. Perception is how one view under the influence of past experience, personal opinon


Is consumer behavior more of a function of a person's age or generation?

Consumer behavior can be influenced by both a person's age and generation. Age can impact factors like life stage and physical capability, while generation can shape values and attitudes based on shared experiences and historical events. Both play a role in understanding and predicting consumer behavior.


Role of personality in understanding consumer diversity?

d understanding consumer diversity


How does consumer information-processing aid in understanding consumptive behavior?

by focusing on the sequence of mental activities that people use in interpreting and integrating their environment.


What is consumer studies?

Consumer studies is a field that focuses on understanding consumer behavior, preferences, and decision-making processes. It involves researching consumers' purchasing habits, psychological factors influencing their choices, and the impact of marketing strategies on consumer behavior. The goal of consumer studies is to help companies better understand their target market and develop effective marketing strategies.


How economic factors influences consumer's behavior?

how economic variables influences on consumer behavior