Consumer behavior helps marketers to predict the expectations, perceptions and reactions of their customers and how to manage them for better sales.
Therefore a marketer with good knowledge of Consumer behavior has the tool for retaining his customers. He does this by applying various approaches learnt as a student of Consumer behavior. One of such approacjes is the holistic approach which according to Kotler and Keller (2008) refers to the fact that everything matters in marketing.
application of knowledge of consumer behaviour in marketing decision
Disposable Behavior - 2015 was released on: USA: 2015
Behavioral knowledge refers to understanding how people act and behave in different situations. It involves knowledge of human behavior patterns, motivations, and decision-making processes. This knowledge is often used in fields such as psychology, sociology, and marketing to predict and influence behavior.
Basic things of marketing are following listed. 1. Good infrastructure. 2. Knowledge of multiple language. 3. Good behavior between consumer and marketer. 4. Place of marketing.
The cast of Disposable Behavior - 2015 includes: Jay Jay Warren as Pete Jenilee Reyes as Marie
Discuss as much as you can why you think consumer behavior is the bedrock of marketing.
In that it develops and applies new knowledge of behavior it is a science. In that it applies creativity and gut instinct unsupported by facts it is an art. There is no reason it cannot be both.
In that it develops and applies new knowledge of behavior it is a science. In that it applies creativity and gut instinct unsupported by facts it is an art. There is no reason it cannot be both.
explain the importance of consumer behaviour in marketing view?
The social marketing theory can be applied to a Health Education Specialist's responsibilities such as developing targeted messaging, designing behavior change campaigns, and evaluating program effectiveness. Competencies where the theory can be applied include strategic planning, audience analysis, message tailoring, and communication skills. By using social marketing principles, Health Education Specialists can more effectively promote behavior change and improve public health outcomes.
briefly describe their behavior
Product has 3 parts which is core product, total product and amendment product and marketers add value to total product. Core product comes from manufacturer which is nothing to do with marketing and amendment product means warranty. how do they add vale to total product? it can be packaging, advertising, designing for changing customer behavior.