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How would knowledge of consumer behavior help you in designing a marketing program for disposable diapers?

Consumer behavior helps marketers to predict the expectations, perceptions and reactions of their customers and how to manage them for better sales.

Therefore a marketer with good knowledge of Consumer behavior has the tool for retaining his customers. He does this by applying various approaches learnt as a student of Consumer behavior. One of such approacjes is the holistic approach which according to Kotler and Keller (2008) refers to the fact that everything matters in marketing.

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Q: How would knowledge of consumer behavior help you in designing a marketing program for disposable diapers?
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