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Services are typically more challenging to price than goods because they are intangible, variable, and perishable. Unlike physical products, services cannot be seen, touched, or owned, making it difficult for consumers to assess their value before purchase. Additionally, the quality and delivery of services can vary significantly depending on factors like the provider and customer interaction, leading to inconsistencies in pricing. Finally, services cannot be stored or inventoried, which adds complexity to pricing strategies and demand management.

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3mo ago

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