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The simplest answer would be: because, when you have a provider of a certain product or goods that is the only one of its kind, people have no choice but to get it from that provider. If they want to obtain that certain product, they'll have to pay whatever price that same provider stipulates, or not get it at all. If there is competition, two or more providers of the same kind, they too could all increase or decrease the price, but who wins (aka gets more clients) is the one who will have the best price (by best being lowest in a general sense). So the second provider will have to adjust the price (in general make it lower or as low) or get out of business.

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Q: Why can't perfectly competitive firm influence industry price while a monopolistic firm can do so?
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