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Why do pure monopolies advertise?

Updated: 11/2/2022
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16y ago

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For one, their may be somewhat close substitutes. Microsoft may still advertise because there is the threat of Mac OS, Unix, etc. Major League Baseball faces threats from other sports and non-pro ball.

Monopolists still need to inform their customers of new products or services, as well as maintain their brand image.

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16y ago
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