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because of the product itself. customers buy the product not only looking at the price but because of the quality of the product. if consumers are satisfied with the product, they will entertain the product even if it raises price.

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Suppose the price of pepsi falls dramatically. How will this affect the market for coke (Microeconomics)?

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How do substitute goods and complementary goods affect demand for another good?

Substitutes and complements is the fact that a change in price of one of the goods has an impact on the demand for the other good. For substitutes, an increase in the price of one of the goods will increase demand for the substitute good. (It's probably not surprising that an increase in the price of Coke would increase the demand for Pepsi as some consumers switch over from Coke to Pepsi.) It's also the case that a decrease in the price of one of the goods will decrease demand for the substitute good.


What are two good that can be considered substitutes?

Snowboards , Coke & Pepsi


What good has a perfectly elastic market?

No good is perfectly elastic: if it were, any raise in price would cause exactly zero units of the good to be demanded, and any drop in price would cause infinite units of the good to be demanded, which is not possible. Some goods are very elastic, however, like goods with close substitutes (Pepsi and Coke are good examples).


What are some examples of substitute goods and how do they impact consumer choices?

Substitute goods are products that can be used in place of each other, such as Coke and Pepsi. When the price of one substitute good increases, consumers may choose to buy the other substitute instead. This can impact consumer choices by influencing which product they ultimately purchase based on factors like price, quality, and personal preference.