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Because if it set its price higher than the current market price, it would not sell anything; and if it set its price lower than the current price, it would sell all of its product, but it would not make an economic profit.

Understand, however, that this does not happen in real life, because in real life, there is no such thing as a perfectly competitive market.

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Q: Why would a firm in a perfectly competitive market always choose to set its price equal to the current market price?
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