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Generally, product demand is more elastic the longer the time period under consideration. Consumers often need time to adjust to changes in prices. (McConnell & Brue p.346) "Short run" demand (like buying items at an auction) is more inelastic than is "long run" demand ( like shopping at your favorite department stores) where you can have "time to think about it".

Price elasticity of demand is greater...(d) the longer the time period involved (348).

Economics: principles, problems, and policies / Campbell R. McConnell, Stanley L. Brue.-17th ed.

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Q: Would the demand tend to be more or less elastic for consumers time horizon?
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