Advertising uses visual and audio images in an attempt to appeal to the consumer creating the usage of a particular product or service. These stimuli vary however the ultimate goal of any advertisement is to have your product or service consumed, therefore advertising is created for that very purpose.
Many elements are used to create the desire, want, and need. This can vary from social acceptance, sexual appeal, to an actual benefit.
Advertising influences our consumption patterns by creating desires for products and services through persuasive messaging. By highlighting benefits and appealing to emotions, advertising can shape our perceptions and preferences, leading to increased desire for certain brands or products. This can ultimately influence our purchasing decisions and consumption habits.
Teens are subjet to various inflences. Research have shown that peer pressure and family are among the highest factors accounting for teens behavior or consumption. Advertising may have only a marginal effet.
Advertising ( credit and installment buying")
Consumption patterns were most influenced by transportation.
well it's used as advertising first because you can draw a picture of what you are advertising
typically the higher the price the lower the consumption
Companies want to influence consumer behavior through advertising.
the influence of salesmanship began to influence the evolution of advertising toward more like what we recognize today. The advertising agency, working on a commission basis, has been chiefly responsible for this evolution.
Joseph C. Fisher has written: 'Advertising, alcohol consumption, and mortality' -- subject(s): Alcoholic beverages, Alcoholism, Drinking of alcoholic beverages, Advertising 'Advertising, alcohol consumption, and abuse' -- subject(s): Bibliography, Consumer behavior, Advertising, Alcoholic beverages, Alcoholism in mass media, Drinking of alcoholic beverages
Companies want to influence consumer behavior through advertising.
Families influence consumer socialization by teaching children values, attitudes, and behaviors related to consumption. Television advertising plays a significant role in consumer socialization by shaping children's preferences, choices, and understanding of products and brands. Children often learn about what products to desire and how to consume through exposure to advertisements on television.
the factors that influence the selection of an advertising agency is; - its competence in advertising. - the price charges of the agency. - its methods of advertising.