What are five marketing management philosophies?

Answer 1

there are 5 alternative concepts under which organisations may conduct their marketing activities: the production concept, product, selling and societal marketing concepts.

1. THE PRODUCTION CONCEPT:

the philosophy that consumers will favor products that are available and highly affordable, that management should therefore focus on improving production and distribution efficiency.

2. THE PRODUCT CONCEPT:

the idea that consumers favor products that offer the most quality, performance and features, and that the organisation should therefore devote its energy into making continuous product improvements; a detailed version of the new product idea.

3. THE SELLING CONCEPT:

the idea that consumers wont buy enough of the organisations products unless the organisation undertakes a large-scale selling and promotion effort.

4. THE MARKETING CONCEPT:

achieving organisational goals depends on determining the needs and wants of its target market and delivering the desired satisfaction more effectively and efficiently than competitors.

5. THE SOCIETAL MARKETING CONCEPT:

the idea that the organisation should determine the needs, wants and interests of target markets and deliver the desired satisfaction more effectively and efficiently than competitors in a way that maintains or improves the consumers and society's well being.

Answer 2

There are 5 alternative concepts under which organizations may conduct their marketing activities: the production concept, product, selling and societal marketing concepts.

1. THE PRODUCTION CONCEPT:

the philosophy that consumers will favor products that are available and highly affordable, that management should therefore focus on improving production and distribution efficiency.

2. THE PRODUCT CONCEPT:

the idea that consumers favor products that offer the most quality, performance and features, and that the organization should therefore devote its energy into making continuous product improvements; a detailed version of the new product idea.

3. THE SELLING CONCEPT:

the idea that consumers wont buy enough of the organizations products unless the organization undertakes a large-scale selling and promotion effort.

4. THE MARKETING CONCEPT:

achieving organizational goals depends on determining the needs and wants of its target market and delivering the desired satisfaction more effectively and efficiently than competitors.

5. THE SOCIETAL MARKETING CONCEPT:

the idea that the organization should determine the needs, wants and interests of target markets and deliver the desired satisfaction more effectively and efficiently than competitors in a way that maintains or improves the consumers and society's well being.