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It's when multiple people make incremental contributions to a project.

"Collaborative Strategy is the synergy between the strategy of a Business and the Strategy of its Partners to realise the objectives through collaboration."

This concept is being developed as the new way to grow a Business. Companies collaborate with their partners, vendors, customers etc., to build synergy at strategic level to grow their business.

Classic example of Collaborative Strategy is the business models of Procter & Gamble to collaborate with numerious researchers across the globe. Also, Bharti Airtel, the telecom gaint of India acheived phenominal growth adoption Collaborative Strategy with their vendors like IBM, Ericsson, Nokia etc.. More details at www.CollaborativeStrategy.info.

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15y ago

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