Enrollment management in higher education refers to a strategic approach aimed at optimizing student recruitment, retention, and graduation rates. It involves data-driven decision-making to understand student Demographics, preferences, and behaviors, enabling institutions to tailor their marketing, admissions, financial aid, and student services. The goal is to create a balanced and diverse student body while maximizing institutional resources and ensuring student success. This holistic approach helps institutions meet their academic and financial goals while enhancing the overall student experience.