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Objective competitive strategy refers to a company's approach to achieving a competitive advantage in its market. It involves setting clear goals and objectives that define how the company will differentiate itself from competitors, whether through cost leadership, differentiation, or niche focus. This strategy is grounded in analyzing market conditions, competitor behavior, and internal capabilities to make informed decisions that enhance long-term profitability and market position. Ultimately, it guides resource allocation and strategic initiatives to meet organizational goals.

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