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At OOH Audit, we specialize in both Audit and Monitoring, and it’s essential to understand how these functions differ — especially in the context of Out-of-Home (OOH) advertising. Here's a breakdown:
🔍 Audit
An audit is a one-time, structured inspection conducted to verify if media assets or campaigns meet predefined standards, agreements, or placements.
In OOH Advertising, an Audit Means:
Verifying if a billboard was installed at the correct location.
Checking the quality, visibility, and dimensions of the media.
Confirming compliance with campaign start and end dates.
Conducting pre-acquisition audits before campaign rollout.
✅ Purpose: Accountability & verification
✅ When: Before, during, or after a campaign (spot-checks)
📡 Monitoring
Monitoring is an ongoing process that involves tracking campaign delivery in real-time or at regular intervals to ensure continued compliance and performance.
In OOH Advertising, Monitoring Includes:
Regular site visits with geotagged photo proof.
Daily/weekly updates on the campaign's status.
Tracking BTL activities or retail branding across cities.
Identifying lapses like under-delivery or delays.
✅ Purpose: Real-time visibility & performance tracking
✅ When: Continuously throughout the campaign
🧩 Evaluation
While we at OOH Audit don't conduct impact evaluation in the traditional marketing sense, it generally refers to analyzing outcomes after the campaign — like awareness, footfalls, or ROI.
⚙️ How We Use Both at OOH Audit:
At OOH Audit, we combine Audit + Monitoring for a complete view:
Audit ensures your campaign starts strong and is accurately placed.
Monitoring ensures it stays on track with transparent reporting and proof of performance.
Together, they help brands stay in control, detect media lapses early, and maximize OOH impact across India.
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